The style icon search will launch in the Carnaby Street store (and roll out regionally) with entrants showcasing their outfits in front of the camera in hope of winning a year's worth of Ben Sherman clobber.
The 5 winners will become the official eyes and ears of Ben Sherman youth culture - encouraging blogging onsite for fans to tap in and be inspired.
Paul Weller will never be replaced, but a mini-modfather could be interesting?
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